Designing Products for Trust: Advice From Metalab's Chief Design Officer
1.2万 次观看 · 2026-10-12
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Sara Vienna, Chief Design Officer at Metalab, on designing for trust in a high anxiety, low trust moment.
Every product has a hesitation moment, the point where someone decides whether to hand over their data, their permissions, their attention or their money. Most teams have never counted theirs.
Practical patterns from Metalab's work with Uber, Suno and The Atlantic, plus examples from Patagonia, Etsy, Perplexity and Dyson. What to show before you ask. How to make something safe to try. What a trust dashboard would measure if we built one.
And the harder part: how to win that argument with the people upstairs when every incentive in the funding model pulls the other way.
For product designers, design leaders and founders who have to balance what the business asks for against what the user is willing to give.
ABOUT THE SPEAKER
Sara Vienna is Chief Design Officer at Metalab.
ABOUT HATCH CONFERENCE
Hatch is the premier conference for experienced designers and UXers in Europe. 600+ designers gathered at Silent Green in Berlin from 16 to 18 September 2026. The 2027 edition takes place 15 to 17 September at Tempelhof Airport. Attendance is by invitation.
Apply for an invite: https://hatchconference.com/invite?utm_source=youtube&utm_campaign=hatch2027
#ProductDesign #DesignLeadership #UX
Every product has a hesitation moment, the point where someone decides whether to hand over their data, their permissions, their attention or their money. Most teams have never counted theirs.
Practical patterns from Metalab's work with Uber, Suno and The Atlantic, plus examples from Patagonia, Etsy, Perplexity and Dyson. What to show before you ask. How to make something safe to try. What a trust dashboard would measure if we built one.
And the harder part: how to win that argument with the people upstairs when every incentive in the funding model pulls the other way.
For product designers, design leaders and founders who have to balance what the business asks for against what the user is willing to give.
ABOUT THE SPEAKER
Sara Vienna is Chief Design Officer at Metalab.
ABOUT HATCH CONFERENCE
Hatch is the premier conference for experienced designers and UXers in Europe. 600+ designers gathered at Silent Green in Berlin from 16 to 18 September 2026. The 2027 edition takes place 15 to 17 September at Tempelhof Airport. Attendance is by invitation.
Apply for an invite: https://hatchconference.com/invite?utm_source=youtube&utm_campaign=hatch2027
#ProductDesign #DesignLeadership #UX