How Muji Built a Global Brand by Rejecting Branding
Check out our Book Shop: https://bookshop.org/lists/design-docs-library
Founded in 1980 during Japan's bubble economy, Mujirushi Ryohin (no-brand quality goods) built a retail company on three manufacturing principles: material selection, process streamlining, and packaging simplification.
This video explores Muji's design history, from Ikko Tanaka's foundational visual identity to Kenya Hara's concept of "emptiness" (ku), the advisory board collaborations with designers like Naoto Fukasawa and Jasper Morrison, and the company's global expansion from a Tokyo supermarket brand to over 1,400 stores worldwide.
Key figures: Ikko Tanaka, Kenya Hara, Naoto Fukasawa, Seiji Tsutsumi, Kazuko Koike, Jasper Morrison
#designhistory #muji #minimalism #japanesedesign
Instagram: @bctld
Portfolio: SingleSpeed.us
Founded in 1980 during Japan's bubble economy, Mujirushi Ryohin (no-brand quality goods) built a retail company on three manufacturing principles: material selection, process streamlining, and packaging simplification.
This video explores Muji's design history, from Ikko Tanaka's foundational visual identity to Kenya Hara's concept of "emptiness" (ku), the advisory board collaborations with designers like Naoto Fukasawa and Jasper Morrison, and the company's global expansion from a Tokyo supermarket brand to over 1,400 stores worldwide.
Key figures: Ikko Tanaka, Kenya Hara, Naoto Fukasawa, Seiji Tsutsumi, Kazuko Koike, Jasper Morrison
#designhistory #muji #minimalism #japanesedesign
Instagram: @bctld
Portfolio: SingleSpeed.us