Designing a brand identity for a REAL client *full process*

Designing a brand identity for a REAL client *full process*

L Laia | Brand & Web Designer
3.2K views · 2026-05-29 Branding & Logo
This video is a deep dive into designing a brand identity for a real client. The visual identity design for this sports brand included creating a logo, choosing the color palette, designing brand icons, and presenting the designs to the client. Watch the full brand design process.

👀 What you’ll see
00:00 How to design a brand identity
00:18 Brand design brief
00:44 Brand identity design process
00:48 How to make a brand strategy
01:29 How to create a mood board
02:14 How to design a logo & color palette
06:10 How to create a brand pattern
07:30 How to present a logo to clients
08:52 Visual identity design reveal
09:10 More videos about how to design a brand

💌 Work with me
hello@laiabranding.com
https://www.laiabranding.com/contact

🤝 Free resources
Free branding templates → https://laiabranding.gumroad.com/

📌 Find me
https://www.instagram.com/laia_branding

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