WHY is Everyone HATING MidAmerica Adventure | Six Flags St. Louis Rebrand Explained

WHY is Everyone HATING MidAmerica Adventure | Six Flags St. Louis Rebrand Explained

B B-A Adventures
10.8K views · 2026-09-03 Branding & Logo
The Six Flags St. Louis era is officially over, and Mid America Adventure is here. But the rebrand has created a LOT of controversy among longtime Missouri theme park fans. In this video, I’m breaking down why Enchanted Parks is making these changes, why the new Mid America Adventure name has caused so much backlash, the Six Flags dining plan controversy, attendance concerns, and the new 2027 season passes.

And honestly… I don't understand why some people seem to WANT this park to fail.

I completely understand that change is hard. I understand why longtime Six Flags St. Louis fans are frustrated about losing the name they've known for decades. I also understand the frustration surrounding the dining plan and refunds. But there are some important details about that situation that need to be discussed — including who actually sold the dining plan and where that money went.

We'll also talk about the reality of attendance at Six Flags St. Louis/Mid America Adventure, rising costs, the removal of the dining program, and why simply pointing to attractions like Rookie Racer doesn't solve the bigger attendance and investment problem.

Then we're diving into the 2027 Mid America Adventure season passes, including the Hero Pass and Legend Pass, Fright Fest benefits, parking, food and merchandise discounts, meal options, multi-park access, Fast Lane benefits and more.

I'll also give my honest opinion about which parts of the new season passes make sense and where I think Enchanted Parks still has some work to do.

But most importantly, we're talking about the fans.

If you want Mid America Adventure to become a better theme park, you have to give the park a reason to invest in it.

For years, fans asked why Six Flags St. Louis wasn't receiving the same level of investment as parks like Six Flags Great America, Cedar Point, Kings Island and other major parks. Now there's a new company coming in, a new identity, and an apparent desire to invest in these properties and some people are already saying they'll never support it because they don't like the name.

At some point, we have to decide what we actually want: the Six Flags name… or a better park?

Ashley and I have actually been hesitant to make content at this park for a long time — and that was BEFORE Enchanted Parks ever entered the picture. We simply didn't feel like the park was going anywhere. Now, we're watching closely to see whether this new era can finally change that.

I'm not saying Enchanted Parks gets a free pass.

I'm not saying every decision they've made is perfect.

And I'm definitely not saying you have to love the name Mid America Adventure.

But I do think this park deserves a chance.

So what do YOU think?

Are you willing to give Mid America Adventure a chance, or are you done with the park now that Six Flags St. Louis is gone?

Drop your thoughts in the comments. I want to hear both sides.


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