How to Create Brand Icons, Patterns and Submarks
1.2K views · 2026-09-16
Branding & Logo
Some links below are affiliate links. If you buy through them, 4 The Creatives may earn a commission at no extra cost to you.
Get Adobe Illustrator (affiliate link): https://adobe.prf.hn/click/camref:1100lumF2/pubref:drSjveExm6A/destination:https%3A%2F%2Fwww.adobe.com%2Fproducts%2Fillustrator.html
Learn how to create brand icons, patterns, and submarks so your brand identity feels more complete and professional.
In this lesson from the Free Brand Identity Design Course, we’ll move beyond the logo and create supporting visual elements that help expand the brand identity system. You’ll learn what brand icons are, how patterns support a visual identity, what a submark is, and how these pieces work together across different brand touchpoints.
Chapters:
00:00 How to Create Brand Icons
08:16 How to Create Patterns
15:39 How to Create a Submark
Watch the full free course:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le
Previous lesson: https://youtu.be/InNWKd9JTcM
Next lesson:
How to Create a Brand Identity Guide for Clients: https://youtu.be/XPv5RDtiCXE
Resources:
https://www.dropbox.com/scl/fo/hrg1ep2gmlsezshwmq5vu/ANbzJQMjaPwmJjLCx-mA6K0?rlkey=52p6c8yw2faj4oh8ogxa3a4a7&st=q8pq2502&dl=0
Subscribe for more brand identity, logo design, Adobe Illustrator, and freelance design lessons.
#BrandIdentity #VisualIdentity #BrandDesign
❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support
Get Adobe Illustrator (affiliate link): https://adobe.prf.hn/click/camref:1100lumF2/pubref:drSjveExm6A/destination:https%3A%2F%2Fwww.adobe.com%2Fproducts%2Fillustrator.html
Learn how to create brand icons, patterns, and submarks so your brand identity feels more complete and professional.
In this lesson from the Free Brand Identity Design Course, we’ll move beyond the logo and create supporting visual elements that help expand the brand identity system. You’ll learn what brand icons are, how patterns support a visual identity, what a submark is, and how these pieces work together across different brand touchpoints.
Chapters:
00:00 How to Create Brand Icons
08:16 How to Create Patterns
15:39 How to Create a Submark
Watch the full free course:
https://www.youtube.com/playlist?list=PLdHyNrkiFQPrQ2fl4VhirRYS1KpNhw_Le
Previous lesson: https://youtu.be/InNWKd9JTcM
Next lesson:
How to Create a Brand Identity Guide for Clients: https://youtu.be/XPv5RDtiCXE
Resources:
https://www.dropbox.com/scl/fo/hrg1ep2gmlsezshwmq5vu/ANbzJQMjaPwmJjLCx-mA6K0?rlkey=52p6c8yw2faj4oh8ogxa3a4a7&st=q8pq2502&dl=0
Subscribe for more brand identity, logo design, Adobe Illustrator, and freelance design lessons.
#BrandIdentity #VisualIdentity #BrandDesign
❤️ SUPPORT 4 THE CREATIVES
Enjoying our free design education? You can help us create more free courses, tutorials, and resources by supporting 4 The Creatives.
Donate: https://4thecreatives.com/support