MasterCard Logo Change 2019 - Drops Name from Brandmark

MasterCard Logo Change 2019 - Drops Name from Brandmark

Rock Your Brand® 44.9K subscribers
3.4K views · 2019-01-08 Branding & Logo
MasterCard Logo Change 2019

MasterCard has dropped their name from their logo and taken a bold step forward with their branding, leaving just the two interlocking circles. Some are saying it is a step too far.

Is this a good or a bad move by MasterCard?

It has been successful for others like Nike and Apple, can they also join this elite group of symbol only brand marks and see positive results?

In this video, I give my initial thoughts on the MasterCard logo change and a bit of advice for anyone else thinking of doing the same.

Stay Creative!
Col


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