Color

Designers use color in storytelling, trying to capture an essence of a product or experience through color. Color is powerful: it can impact moods, behaviors, and more. In this latest episode of FUTURE FUTURE, hosts Mardis and Phnam Bagley share the basics of how CMF (color, materials, and finishes) designers determine, test, and troubleshoot the colors of a product during product development.

To see how Nonfiction has harnessed the power of color, check out our designs at www.nonfiction.design.

Chapters
0:00 Meet your hosts
0:30 How designers use color
1:15 CMF designers
2:31 Testing colors
3:11 Color and design language
3:50 Color tools for designers
6:00 Tips for choosing colors
9:39 Color is powerful

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