How to Brand & Design a Pantry Product with Jess Goldsmith

Join Jess Goldsmith as she dreams up a colorful, playful yogurt brand from sketch to finish! She’ll use Adobe Firefly Boards to brainstorm and explore creative directions, then bring her ideas to life with fun and personality in Adobe Illustrator.

Try the November Creative Brief Challenge:
https://adobe.ly/CommunityMarket

Get started with Firefly Boards: https://adobe.ly/45J8Idr

Join the Adobe Live Discord: https://discord.gg/p48UBK3nX2

Jess Goldsmith is an illustrator, lettering artist and the founder of Women of Type, based in Brooklyn, NY: https://www.instagram.com/chickofalltrade | https://www.behance.net/jessgoldsmith | chickofalltrade.com

Emily Poulin is a graphic designer specializing in direct-to-consumer goods, with expertise in packaging, branding, and beyond: https://www.instagram.com/emilieepoulin | https://www.behance.net/emilypoulin | https://www.emilypoulin.com

Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
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Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

00:00 Start
1:45 Introducing the November Creative Brief
2:20 Going through the the design
4:31 Linework in Illustrator
9:14 Concept to vector
16:31 Colors in Illustrator
20:01 Typeface Skewing and changing
30:41 Typeface