Why I Closed My UX School (And What I'd Do Differently)
1890 次观看 · 2026-10-15
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**Chapters:**
00:00 Why I Closed My UX Design School
01:06 Reason 1: A Great Product Doesn't Mean a Great Business
04:03 Reason 2: Why Expertise Is Hard to Scale
06:07 Reason 3: Never-Ending Marketing Cycle
10:07 Bonus: Why the Subscription Model Failed
14:12 Reason 4: The Commoditisation of Courses
21:44 Reason 5: Teaching Fatigue
26:51 Reason 6: The UX Job Market
31:23 Reason 7: Why I Refused to Teach AI
34:13 What's Next: My Journey Beyond UX Design
After almost three years of running my UX design school, I decided to shut it down — not because it wasn't successful, but because I realised that a great product doesn't always make a great business.
In this video, I share seven lessons from building and running an online UX school: the challenges of scaling expertise, the hidden work behind course launches, subscription business models, increasing competition in online education, and the changing UX job market.
After 17 years in UX and product design, I'm now exploring entrepreneurship and building a career beyond corporate design. This is the beginning of sharing that journey.
#UXDesign #Entrepreneurship #OnlineBusiness
🔥 Instagram (93K+): https://instagram.com/ines.ux
**Chapters:**
00:00 Why I Closed My UX Design School
01:06 Reason 1: A Great Product Doesn't Mean a Great Business
04:03 Reason 2: Why Expertise Is Hard to Scale
06:07 Reason 3: Never-Ending Marketing Cycle
10:07 Bonus: Why the Subscription Model Failed
14:12 Reason 4: The Commoditisation of Courses
21:44 Reason 5: Teaching Fatigue
26:51 Reason 6: The UX Job Market
31:23 Reason 7: Why I Refused to Teach AI
34:13 What's Next: My Journey Beyond UX Design
After almost three years of running my UX design school, I decided to shut it down — not because it wasn't successful, but because I realised that a great product doesn't always make a great business.
In this video, I share seven lessons from building and running an online UX school: the challenges of scaling expertise, the hidden work behind course launches, subscription business models, increasing competition in online education, and the changing UX job market.
After 17 years in UX and product design, I'm now exploring entrepreneurship and building a career beyond corporate design. This is the beginning of sharing that journey.
#UXDesign #Entrepreneurship #OnlineBusiness