how (not) to do a rebrand
42.5K views · 2025-12-27
Branding & Logo
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Rebrands are tough. It's easy to feel like you need your company logo to use the latest trend, whether it's flat design, frutiger aero, or some other niche design trend. This video goes over how to learn from other rebranding mistakes (like the Jaguar rebrand or the Cracker Barrel rebrand) to make sure your rebrand goes well. How to rebrand.
https://chon.digital/
https://soundcloud.com/chondigital
https://www.tiktok.com/@chon.digital
https://www.instagram.com/chon.digital/
This video is sponsored by Henson Shaving.
#rebrand #flatdesign #branding #commentary #videoessay #comedy
Rebrands are tough. It's easy to feel like you need your company logo to use the latest trend, whether it's flat design, frutiger aero, or some other niche design trend. This video goes over how to learn from other rebranding mistakes (like the Jaguar rebrand or the Cracker Barrel rebrand) to make sure your rebrand goes well. How to rebrand.
https://chon.digital/
https://soundcloud.com/chondigital
https://www.tiktok.com/@chon.digital
https://www.instagram.com/chon.digital/
This video is sponsored by Henson Shaving.
#rebrand #flatdesign #branding #commentary #videoessay #comedy