How Art Directors ACTUALLY Build Moodboards

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Moodboards. Everyone talks about them, not enough people actually know how to use them properly. And honestly for a long time I was one of those people.

In this video I get into what a moodboard actually is, what it needs to do, and how my approach has completely changed since moving deeper into art direction. The difference between an internal board and a client facing one, how to actually reference rather than just collect, and why having 50 references usually means you have none.

This is how I think about it now. Working on real projects, trying to make every creative decision mean something.

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All music and sound effects are licensed from Artlist