How to start a UX Design project? (the right way)

How to start a UX Design project? (the right way)

GleanUX 12.9K subscribers
2.6K views · 2024-10-18 Interaction & UX
Starting off a new UX project on the right foot, with set the right path for the rest of the project.

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Starting a UX design project can be overwhelming, especially if you jump straight into wireframes without fully understanding the project. In this video, I’ll guide you on how to kick off a UX project the right way—saving you time and effort. Whether you're a junior designer or an experienced UX professional, this approach will help you avoid common mistakes and set a solid foundation.

In this video, we cover the four essential segments you need to understand before opening Figma or any design tool: Business, Users, Market, and Problem/Opportunity. I’ll explain how gathering the basic project requirements and forming a clear scope are critical steps in UX design. We'll go over how to effectively conduct a kick-off meeting to understand your client's needs and expectations.

Using Flipkart’s instant delivery as an example, we’ll explore how to dive into a client’s business—understanding their mission, inspiration, unique selling points, and their position in the market. Learn how to identify the key demographic and pain points of users, how to validate client insights through user research, and how understanding the market context can inform your design strategy.

Lastly, we’ll look at the problem or opportunity driving the project, how it impacts the business, and how to measure success with the available resources and timeline. By mastering this approach, you’ll be better equipped to align your designs with both business objectives and user needs.

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📖 Chapters:
00:25 - Overview
01:19 - Client’s Business
02:10 - Users
02:55 - Market
03:33 - Problem/Opportunity

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