Should Brand Designers Niche Down? | Sticky Notes EP01
7890 次观看 · 2026-03-23
品牌与 Logo
Welcome to the first-ever episode of Sticky Notes. The podcast for graphic designers, logo designers, and brand designers who are figuring out how to build a freelance design studio.
In this episode, we’re tackling one of the biggest questions in the design industry: To niche or not to niche? Should you specialise in one style, one industry, one type of client? Or should you stay broad, flexible, and take on a bit of everything?
This is something Jack has been wrestling with, so we break it down properly:
– The pressure to niche as a designer
– Whether niching actually helps you get clients
– The risk of boxing yourself in
– My experience niching (and not niching) as a brand designer
– How to figure out what you actually want to be known for
PREMIUM TOOLS FOR BRAND DESIGNERS 🤙✏️
https://www.seesidestudio.com/
Where else can you find me? 👇
Instagram: https://www.instagram.com/cj.cawley.design/
TikTok: https://www.tiktok.com/@cjcawleydesign
In this episode, we’re tackling one of the biggest questions in the design industry: To niche or not to niche? Should you specialise in one style, one industry, one type of client? Or should you stay broad, flexible, and take on a bit of everything?
This is something Jack has been wrestling with, so we break it down properly:
– The pressure to niche as a designer
– Whether niching actually helps you get clients
– The risk of boxing yourself in
– My experience niching (and not niching) as a brand designer
– How to figure out what you actually want to be known for
PREMIUM TOOLS FOR BRAND DESIGNERS 🤙✏️
https://www.seesidestudio.com/
Where else can you find me? 👇
Instagram: https://www.instagram.com/cj.cawley.design/
TikTok: https://www.tiktok.com/@cjcawleydesign