Inclusive User Research Is Better UX Research

User research often talks about ethics, but rarely makes it practical.

In this talk from Hatch Conference, Iris Latour, Research Director at Theft, shares a grounded and actionable approach to designing research that is ethical, inclusive, and genuinely useful.

Through personal stories and real project examples, Iris shows how common research practices can become extractive, rushed, and transactional without us realizing it. She introduces a practical framework based on co creation, mutual benefit, and shared agency that helps researchers and designers rebalance power and build trust with participants.

This is not a theory talk. It is a toolkit for anyone running research in fast paced product teams who wants to respect participants while still delivering business impact.

You will learn
• How to identify power imbalances in your research
• How to design research with participants, not just for them
• Practical ways to embed inclusion before, during, and after studies
• How to close the loop and build long term trust
• How ethical research improves insight quality and business outcomes

Recorded live at Hatch Conference in Berlin.

Watch more talks at hatchconference.com