A Masterclass in Marketing: BTS & the Arirang rollout
48.2K views · 2026-03-29
Branding & Logo
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Today we dive into the brand & business behind BTS! Undoubtedly the best boy band of our time, but how did they do it? Today we examine just that, along with the rollout and marketing analysis of their new album Arirang. I have learnt A TONNE from this deep dive, such as hype building, mass marketing across the globe and how to turn an album rollout into a worldwide event. Let’s deep dive.
timestamps:
00:00 The Business Behind BTS
01:22 How BTS became the biggest boy band in the entire world
02:11 the history of BTS
10:58 the five v's of personal branding
11:29 the visual story of Arirang
17:09 Using Xero
19:33 A Masterclass in Marketing BTS and the Arirang Rollout
31:16 the values of BTS
39:10 what have we learnt from BTS
#BTS
LINKS:
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on Instagram!
https://www.instagram.com/bykayleighpodcast
Today we dive into the brand & business behind BTS! Undoubtedly the best boy band of our time, but how did they do it? Today we examine just that, along with the rollout and marketing analysis of their new album Arirang. I have learnt A TONNE from this deep dive, such as hype building, mass marketing across the globe and how to turn an album rollout into a worldwide event. Let’s deep dive.
timestamps:
00:00 The Business Behind BTS
01:22 How BTS became the biggest boy band in the entire world
02:11 the history of BTS
10:58 the five v's of personal branding
11:29 the visual story of Arirang
17:09 Using Xero
19:33 A Masterclass in Marketing BTS and the Arirang Rollout
31:16 the values of BTS
39:10 what have we learnt from BTS
#BTS
LINKS:
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on Instagram!
https://www.instagram.com/bykayleighpodcast