This CHANGED The Way I Thought About BRAND DESIGN

Learn about the 4 levels of brand design. If you want to master brand design you need to understand it on a deep level as a designer but also from the point of view of a client. If you want to start freelancing as a brand designer this framework is extremely valuable in helping you and your clients create better branding. (Okay, I know it's really visual identity I am talking about but no one googles Visual identity and I wanna get famous)

00:00 Intro
00:17 4 Levels of Brand Design
01:44 LEVEL 01: Logo Stamp Branding
03:55 LEVEL 01: Ideal Client
06:37 LEVEL 02: Trinity Branding
08:42 LEVEL 02: Ideal Client
10:47 LEVEL 03: Kitchen Sink Branding
13:39 What to Charge / Budget
18:04 LEVEL 04: Variable Brand Systems
21:33 LEVEL 04: Ideal Client
23:05 The Business Stuff