A Masterclass in Marketing: Charli XCX & Brat
9.9K views · 2026-02-15
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In this behind the brand, we peek behind the curtain of the marketing campaign of the cultural phenomenon - brat and take a detailed in depth look at how Charli built the world behind undeniably, the album of the year. I use my personal branding solar system method to look at how Charli created a cult like personal brand that could not be escaped in the summer of 2024.
The visual - we look at how she crafted and created the party girl concept, and created THAT green
The visibility - with her guerrilla marketing, brat wall, brat curtain and the explosion of green - you could not miss it.
The vibe - which set the tone for the era that blasted her to super stardom!
The voice - and how brat was a party album with a heck of a message!
And finally her values - and how she lent her voice to the Kamala Harris campaign.
I hope you enjoy this deep dive!!
Timestamps:
00:00 intro
01:11 brat summer & personal branding solar system
08:10 the visual
17:31 the visibility
40:17 the brand voice
45:17 the vibe
47:05 the values
49:55 the lessons we can learn
56:02 outro
#charlixcx #brat
LINKS:
Join Season 11 of my Business Course here in April:
https://www.bykayleigh.co/12weekmentorship
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on Instagram!
https://www.instagram.com/bykayleighpodcast
In this behind the brand, we peek behind the curtain of the marketing campaign of the cultural phenomenon - brat and take a detailed in depth look at how Charli built the world behind undeniably, the album of the year. I use my personal branding solar system method to look at how Charli created a cult like personal brand that could not be escaped in the summer of 2024.
The visual - we look at how she crafted and created the party girl concept, and created THAT green
The visibility - with her guerrilla marketing, brat wall, brat curtain and the explosion of green - you could not miss it.
The vibe - which set the tone for the era that blasted her to super stardom!
The voice - and how brat was a party album with a heck of a message!
And finally her values - and how she lent her voice to the Kamala Harris campaign.
I hope you enjoy this deep dive!!
Timestamps:
00:00 intro
01:11 brat summer & personal branding solar system
08:10 the visual
17:31 the visibility
40:17 the brand voice
45:17 the vibe
47:05 the values
49:55 the lessons we can learn
56:02 outro
#charlixcx #brat
LINKS:
Join Season 11 of my Business Course here in April:
https://www.bykayleigh.co/12weekmentorship
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on Instagram!
https://www.instagram.com/bykayleighpodcast