The Rhode Blueprint - How to Build an IT GIRL brand
200K views · 2026-07-11
Branding & Logo
Welcome back to another behind the brand, this time of Hailey Bieber AND Rhode. Rhode is genuienly rewriting the beauty space, and after a 1 million acquistion deal with Elf, I wanted to find out why?
This was such a fun look at human psychology, parasocial relationships and the rise of the it girl brand. I hope you enjoy
#Rhode #HaileyBieber
Timestamps:
00:00 How to Build a Personal Brand like Hailey Bieber#
01:11 How the hell did Hailey Bieber and Rhode do it?
01:48 Why people love Rhode so much
06:35 The marketing of Rhode
23:41 The visuals of Rhode
26:48 Why Rhode is a masterpiece
30:19 Why I am obsessed with Rhode
shop this video: https://shopmy.us/collections/8726060
The above link includes links to the makeup I'm wearing, the outfit and the tech I'm using. I earn commission from these links but I recommend these products wholeheartedly and spent my own money on them :)
LINKS:
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on Instagram!
https://www.instagram.com/bykayleighpodcast
All sound effects & music, using Uppbeat. Use my link here, for a discount: https://share.uppbeat.io/mbx0mba4yuwm
This was such a fun look at human psychology, parasocial relationships and the rise of the it girl brand. I hope you enjoy
#Rhode #HaileyBieber
Timestamps:
00:00 How to Build a Personal Brand like Hailey Bieber#
01:11 How the hell did Hailey Bieber and Rhode do it?
01:48 Why people love Rhode so much
06:35 The marketing of Rhode
23:41 The visuals of Rhode
26:48 Why Rhode is a masterpiece
30:19 Why I am obsessed with Rhode
shop this video: https://shopmy.us/collections/8726060
The above link includes links to the makeup I'm wearing, the outfit and the tech I'm using. I earn commission from these links but I recommend these products wholeheartedly and spent my own money on them :)
LINKS:
Join my monthly membership for creatives - The Level Up Club - https://www.bykayleigh.co/level-up-club-signup
Free Trial Code: LUCTRYME
Follow me on Instagram!
https://www.instagram.com/bykayleighpodcast
All sound effects & music, using Uppbeat. Use my link here, for a discount: https://share.uppbeat.io/mbx0mba4yuwm